Gov to work harder at building fan base to support local athletes






SINGAPORE: Singapore's Culture, Community and Youth Ministry will work harder to build up a local fan base to support sports.

This includes working with schools to engage parents in cheering for students when they participate in sports.

Acting Minister for Culture, Community and Youth Lawrence Wong said this at a presidential tea reception Saturday at the Istana with President Tony Tan Keng Yam and Mrs Tan in honour of athletes who participated in the London Olympics and Paralympics.

Mr Wong said: "More important than the medals is I think, that support, whether your athletes do well or don't do well, you are cheering, you're behind them, you're cheering them on, and the athletes feel that Singaporeans, the whole nation, is behind them.

"I think if they have that sense of support, they will be inspired to give their best."

He said the government is looking at enhancing the "live" experience when Singaporeans attend sporting events.

Mr Wong said the National Sports Associations will be encouraged to get their athletes to engage more with the community, to build a connection.

- CNA/lp



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Gov to work harder at building fan base to support local athletes